Rich Snippets and new Genration of Seo

Now The these day Rich Snippets in known as New generation of SEO Every seo want to add this feature in their search result .According to the Search engines this help user to search his /her retentive term product , Like this.

Royal Rajasthan on Wheels - Relive the royalty of Rajasthan -Indian ...

www.indianluxurytrains.com/journeys/royal-rajasthan-on-wheels.html

2 reviews

Travel inspirations and information for Royal Rajasthan on Wheels rail journey offering luxury train tours across destinations in Rajasthan, Varanasi, Khajuraho ...

Benefits Rich Snippets :-
:) When search result comes withstared mark that atract user because ofthis time only 1o % site use this feature .

How to use this on my one site there are some helpfulreferences .
http://data-vocabulary.org/Review
http://schema.org/docs/gs.html

Pay Per Click-PPC

PPC is Part of Inorganic online marketing and stand for Pay per click.all search engine link Google, yahoo and Bing provide the advertising (paid add) facilities tor related term and keywords.


The guidelines for starting a PPC Projects.

Google Adwords

Price Minimum Account Deposit: vary according to the currency you use and the country where your billing address is located Minimum Bid Amount: varies. Traffic The Google Network reaches about 80% of Internet users Interface Ads appear alongside or above the results on Google.com search results pages. Ads could appear on the search and content sites and products in the Google Network e.g. Ask Jeeves, AOL and Netscape. Extras You can select which countries your ads are displayed in.

Yahoo! Search Marketing

Price Set your minimum monthly budget and your own minimum bid. Yahoo also recommends a minimum bid Traffic Results go out on Yahoo! Interface Search results that are sponsored are displayed at the top of Yahoo search results Extras Narrow your campaign to specific areas with geo-targeting. Use content match to feature your ads on publisher sites, newsletters and emails. Helpfull site:-

Guide for making PPC campaign 
Introduction of PPC
How to Running a Smart PPC Campaign
Google guide for PPC
Other helpfull link

SEO check list

useful SEOcheck list that help me when I started My career as a SEO.I hope that may help you.

SEO checklist

Design

All Pages are w3c validated
Linking levels are not more than 3 levels
Brocken links (404 Error) check and remove
Check and remove hidden text
.js file and .css file is in saprate
Toggle is not present as a navigation
All Pages 90% is in DIV
Used static text link for important link

Development

Remove junk codes and unnecessary spaces
User_(underscored) instead of (dabble hyphens)
Allow search bots to crawl your sites without session IDs.
Page load time is not exceeded
Proper tracking code is installed in all the pages
Meta refresh tag is not used in any of the web pages.

Content

Keyword density is between 3-6 %
Checked for content delicacy (Up to 20% Allowed)
The main body content is immediately after the H1

On Page factors

All URLs are search engine friendly
Followed Proper URL naming convention
Title and meta tags included& keyword masking
Unique Keywords Title and description on each page.
Proper use of H1 Tag in the website (usually not more than one time)
Validated Robots.Txt
Single pixellinks are not Used in any of the webpages.
Check the keywords prominence (Primary keywords are available on the top the page)
Check ALT tag and title of the image and also check the name of Images
Create sitemap.xml for search engine and Sitemap.html for User
Check the canonical issue and 301 redirection

Off Page factor

Used proper anchor text according to landing page for link exchange.
Deep Linking ratio is not less than 25%
Garbage links are not present on resource page(in any of the section)
Rss feeds are validated
Make sure links are not pointing to “index.html” or “index.php” link to ,jump to
Check site URL is not wrongly added on other site.

Server Side factors

301 permanent redirection is used to remove Url Canonicalization
Check server headers for 200 status code
Create error page for 404 (not found page)

General

Maximum page side not exceeded (110 Kb)
Check at target resolutions
Check the relevant browsers
Appropriate style sheet used
Appropriate templates used
Meta data spell checked
Stander d navigational elements include.
Html and xml sitemaps includes
Install analytic code at all the pages
Add the site at webmaster tool of different search engine.
Check the cache of all page at regular basis
Create the social network profile of site like facebook,twitter,linkdin and my space and remove profile id at site popular keyword or site name.